Zel by Meliá
Sentir la Méditerranée





Le défi consistait à trouver un vêtement intemporel que tous les employés pourraient facilement associer à leur propre style. Nous souhaitions refléter les valeurs de la marque à travers une personnalisation unique, qui mette en avant les éléments méditerranéens qui caractérisent si bien ces nouveaux hôtels.

We seek to express the values of Mediterranean life, such as spontaneity—evident in those free-flowing lines and the combination of different patterns that come together to form a whole; freedom and comfort, in the versatile, comfortable garments that everyone can wear as they please; and organic, vibrant shapes, in designs that evoke nature and the hues of the embroidery: blue, calm, pure, sunny, bright, light, energetic, and heavenly. The colors and materials are carefully selected with the employees’ environment and tasks in mind.





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