Sercotel

Whatever you want to be

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Des produits dérivés que les gens gardent. Des marques dont ils se souviennent. Conception, production et gestion de produits dérivés de marque pour les équipes et les clients.

At VRANDED Haus, we have developed a workwear collection that highlights the brand’s new shades of green, whilst also incorporating natural colours to ensure the garments are both stylish and functional.

VRANDED Haus’s new uniform range for Sercotel gives the company’s staff a more relaxed look, featuring beige chinos and blazers with a touch of Sercotel green; the traditional suit has been phased out, giving the staff a fresh, youthful appearance that is in line with the brand’s new image. Drawing on our expertise in uniform design, we have sought out fabrics that best meet the employees’ needs. For example, we have designed an alternative uniform for the summer months, aiming to reduce heat with cooler piqué fabrics. Sercotel’s brand repositioning would be incomplete without a revamp of its workwear that reflects the company’s new values. This is a perfect example of how textile branding helps to position a brand in the consumer’s mind.