Ritō Fit House

Construire une maison en forme 🏋️

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Des produits dérivés que les gens gardent. Des marques dont ils se souviennent. Conception, production et gestion de produits dérivés de marque pour les équipes et les clients.

You can spot ambition a mile away. Alberto and Mario, founders of a personal training center in Zaragoza 💪, wanted a brand that would take them much further. They had a loyal following, a method that works, a great team, and funding—everything they needed to succeed. But they were missing a creative concept that would catch people’s eyes 👀.

A new concept: the Fit House. Our rebranding project dismantled the idea of personal training to build something new: a Fit House. What is a Fit House? ◼️ The place you would like to train if you didn’t like training. ◼️ One of the few clubs that actually improves your health. ◼️ The fitness space that smells like espresso coffee. ◼️ A Selected Health Club. In short, something completely different. Something we call Ritō. Ritō Fit House is a series of personal training centres that foster the creation of a community around sport, health, and good vibes among training partners. It has an identity inspired by sports clubs and fraternities, bordering on self-parody through an almost sect-like language. A club that captures attention at first sight Its logo is inspired by the classic typography of these clubs and includes a chōon that acts as a purely aesthetic signature. Alongside the logo, we designed a wide range of graphic elements, such as a monogram and dimensional signage, to build an entire universe around the brand. For the website, we designed a user experience as unique as the Fit House concept itself, while still being focused on conversion. A challenge that made us sweat. We completed the project with a merchandising collection designed to express membership to the “ritual”. A final touch for a brand set to take over the world through training centres, social vermouths, and a lot of ambition.